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Florists' Review May 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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27 Benjamin Avery Colourblind Sydney, NSW Australia colourblindflorist.com @thecolourblindflorist Since childhood, Benjamin Avery has felt a personal connection to nature, and he deeply enjoyed his upbringing spent both splashing in ocean waves and relishing mountaintop views. at love of nature revealed itself as an artistic medium when Avery discovered his talent for flower design. "Floristry isn't about color to me; it is about creating a surreal environment and transforming and transporting the viewer into another realm," he explains. "I'm attracted to form and texture before color. Being color blind doesn't affect me because I've never known a difference." Interacting with nature still plays an important role in Avery's process, which typically includes a thoughtful client consultation followed an ocean dive. "When you're under water, everything slows down and becomes quiet. I take this time to not only think about form and shape but also view the environment I'm in as inspiration—whether it be a rocky outcrop that a cuttlefish is hiding under or all the seagrass beds that are slowly swaying in the current. ere is such poetry in the way that marine plants move under the weightlessness of the ocean." After immersing himself in this natural source of inspiration, Avery returns to his flower studio ready to create. "Being color blind doesn't affect me because I've never known a difference." — Benjamin Avery

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