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Florists' Review May 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Feature Tamamo Taguchi Atelier Tamamo Tokyo, Japan ateliertamamo.com @atelier_tamamo Atelier Tamamo was founded by Tamamo Taguchi 23 years ago, at the turn of the millennium, and reborn as a flower design atelier focusing on spatial decoration in 2017. At the age of 21, Taguchi began her design journey in Tokyo, Japan. While balancing a budding career in aviation, she enrolled in flower school. Later, through an opportunity with Japan Airlines, Taguchi traveled to Europe to further her flower education, learning from such greats as Jane Packer and Paula Pryke, among others. Atelier Tamamo's statement- making designs blend permanent flowers and natural materials. It is through this approach that Taguchi is able to create lasting designs that would be difficult to express with fresh flowers alone. Each design is created bespoke on site, customized to the space in which it will be displayed. Atelier Tamamo is a trailblazer and modern master of its signature art form, redefining what permanent flowers can do. When speaking to what makes Atelier Tamamo designs so special, Taguchi shares, "We design with effective colors based on color optics and color psychology."

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