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Florists' Review May 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 25 Sta I t is with great excitement that we share our curation of rising "International Design Stars" for 2023. Each year, we look forward to preparing this feature, with great hope and enthusiasm, as a predictor of styles and trends soon to emerge in North America. As with other sub-specialties of the design industry, international flower design trends are key drivers of innovation in a broader sense. It is our hope that by staying up to date on the latest trends around the world, you may be inspired to push the boundaries in your own creative practice and design new and innovative arrangements that capture the attention of prospective and existing clients alike. In this feature, you are invited to participate in the global conversation around flower design and connect with others who share a passion for the flower arts. In this 2023 "yearbook," you will discover rising flower design stars from around the globe—designers who we believe are currently forging the latest trends, forming preferences in the marketplace on an industry-wide level. The flower arrangements and installations imagined and created by these designers are important because they help to shape and define aesthetic preferences reaching far beyond the flower cooler. These trends provide inspiration and guidance for designers across a wide range of disciplines, from fashion and product design to graphic and web design. It is through the language of flowers that we, as florists, create a sense of shared cultural understanding and appreciation. When a particular trend takes hold across multiple regions and countries, it can create a sense of connection and shared experience among tastemakers and consumers around the world. From this year's cohort of "International Design Stars," expect to see several global trends emerging, including an increasing focus on sustainability and eco-friendliness; a returned focus on simplicity and elegance; a return to bold, vibrant colors; an intense emphasis on texture; and one-of-a-kind and alternative containers. Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli Grüetter

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