56
January | 2023
Business
the studio concept enables me to be a bit more selective
about my customers and the work I agree to do. Because
my studio is at my home, it's also benefi cial when it
comes to tax season. I don't really see any drawbacks
to the way I work; honestly, after working for years in
service-based industries, I cannot see myself enjoying
a retail environment."
Joey-Lynn Curry, owner of
Remington's Flowers & Co.
in East Troy, Wis., shares her similar yet unique story,
espousing the virtues of the studio fl orist business model:
"I started my business right when the pandemic was
beginning in 2020, designing arrangements and creating
weddings out of a tiny studio shed. ree months later,
I got the opportunity to rent and renovate a storefront/
studio space 15 minutes from my home, and I knew I
couldn't pass up the opportunity.
"I knew from my past work experience in another fl ower
shop that I didn't want to have a traditional retail store.
I wanted to be able to make my own schedule, to not
have to be at the space every day for specifi c hours, and
to work when it's best for me and my schedule. Not only
that, but a retail store wouldn't be practical in a village
with fewer than 5,000 residents.
"In my studio space, I have the perfect 25-foot fl ower
cooler ; storage for all my rentals; a beautiful work area;
and a space for my four golden retrievers, so they can
come to work with me
every day. Even though
I am not open regular
store hours, I off er
deliveries and
occasional pickups.
" e pros of having a
studio space are endless.
I can create my own
work schedule, and I
get to be more focused,
creative and involved
with my brides and their
weddings. ere really
are no cons of having
a studio space, in my
opinion. It's perfect for
me and my business."
Remington's Flowers & Co.
Joey-Lynn Curry, owner of
Remington's Flowers & Co.
Remington's Flowers & Co.
