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R E A D O N L I N E
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STUDIO FLORIST
Pros:
Nj Lower start-up costs
Nj Lower overhead
Nj Ability to work from home
Nj Exciting, engaging work connected
to live events
Nj No distraction from walk-in customers,
giving you a greater ability to focus
on design
Nj Flexible work schedule
Cons:
Nj Time-sensitive work can be stressful
Nj Limited space to work if from home
Nj No storefront to benefit from foot traffic
Nj Legitimacy without retail location can
be a challenge
Nj No retail outlet to sell extra flowers
from event work
Nj Working weekends
RETAIL FLOWER SHOP
Pros:
Nj A physical location gives your
business legitimacy
Nj In-person connections with customers
Nj Benefit from walk-in customers
Nj Branding from high traffic locations
Nj High-quality, face-to-face customer service
increases sales
Cons:
Nj Higher start-up costs
Nj Higher overhead
Nj Time commitment
Nj Working holidays
Nj Hiring, retaining and engaging employees
Nj Labor intensive
Studio
Versus
Retail Shop
