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Florists' Review July 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 41 ('Golden Glo'), chartreuse ('Envy') and peach ('Autumn Leaves'), which also offer awe-inspiring décor and gift-giving options from October through December. Chris Berg, director of marketing at Dümmen Orange North America, suggests that retailers also consider the 'J'Adore' series, particularly the exquisite 'J'Adore Soft Pink', all of which can easily be marketed as décor for New Year's Eve events. Options Beyond Poinsettias Orchids are among the many flowering houseplant alternatives to poinsettias for holiday décor and gift giving, points out Marta Maria Garcia, retail director for Dümmen Orange North America. "Orchids continue to be items that do really well as a gifts during the holidays," she says. "ey're easy grab-and-go gift items that have a lot of value. When you compare the bloom life of Phalaenopsis orchids, for instance, to other floral items, they hold their blooms for a long period of time, plus consumers can continue to nurture the plants after they drop their blooms because they will re-flower. Miniature and multi-stem Phalaenopsis plants continue to grow in popularity within the category." Andrew Konicki, director of tropicals for Dümmen Orange North America, adds, "Anthurium are among the easiest plants to take care of in a home, and they are more 'true red' than other more traditional holiday options. Offered in many sizes and colors, every Anthurium leaf creates a new flower, leading to a stunning year- round display, and each flower can live up to six months. Anthurium are often undervalued but never duplicated as blooming indoor houseplants." Retailers looking to offer distinctive holiday plants should also consider the many types of easy-to-care-for houseplants and succulents that will appeal to a wide range of consumers. Justin Hancock, brand marketing manager at Costa Farms, in Miami, Fla., reports, "Our biggest indoor crop for the holiday time frame is the Norfolk Island pine (Araucaraia heterophylla). is is a traditional seasonal crop that a lot of consumers have come to look forward to seeing at holiday time, but unlike poinsettias, these plants can be enjoyed by the recipients for years. ey remain popular partially due to their reputation as being good air purifiers, thanks to studies from NASA on these plants' ability to remove VOCs (volatile organic compounds) from the air." Succulents are also highly coveted plant gifts, Hancock continues. "While they're Red Anthurium from Dümmen Orange Assorted succulents from Costa Farms

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