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Florists' Review July 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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40 July | 2021 unfurl in a glossy deep-red/burgundy hue that fades to a burgundy-green color as the leaves mature), provide an array of multicolored foliage, adding bright colors to the home. Other plants that Alsina offers as appealing options for holiday décor and gifts include Christmas cacti (Schlumbergera), angel-wing Begonia with spotted reddish leaves, pink/green and white/green Fittonia, "red" and variegated Peperomia, and patterned-foliage Calathea. "e greatest thing about gifting a plant or 'dish' garden is that its lifespan goes beyond that of a holiday, becoming a gift that keeps on giving," Alsina sums up. "Flowering plants will continue to bloom, and foliage plants can be propagated into new plants to grow one's collection or gift to others. It facilitates interaction with plants and individuals, and the fruits of one's labors are readily apparent." Traditional Products and Consistent Sales While gifting unusual houseplants and flowering plants (or using them as holiday décor) presents viable options for holiday sales, the consistency of sales of traditional holiday plants cannot be ignored or disregarded. New colors and varieties of traditional plants are always emerging, and they, too, present intriguing options for plant lovers. Such is the case with the new orange 'Norwin' poinsettia from Dümmen Orange, which was named in honor of Norwin Heimos, founder of N.G. Heimos Greenhouses and Millstadt Young Plants and operator of Micky's Minis, and a legendary leader in poinsettia breeding and growing, who passed away earlier this year. e 'Norwin' poinsettia is described as a variety that has "the most vibrant and glowing orange color of any poinsettia on the market … [with] dark, charcoal-green foliage for a dramatic contrast. 'Norwin' also comes into color early in the season, allowing it to be retailed for holidays beginning in early November," according to QiuXia Chen, poinsettia product manager at Dümmen Orange North America, located in Columbus, Ohio. Looking to the 2021 holiday season, the 'Norwin' variety is forecast to become as popular as other premium poinsettia varieties, such as Dümmen Orange's 'Grande Italia', a dark red variety perfect for late-season sales. While the 'Norwin' and 'Grande Italia' varieties are appealing colors for any holiday décor, Dümmen Orange also offers poinsettias in a range of nontraditional colors such as yellow Sansevieria from LiveTrends' "Polar Night" winter holiday collection Norfolk Island pines from Costa Farms

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