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e world watched as stores shifted their supply chains from in-store to delivery and curbside pickup. ese pivots need
to happen more frequently and efficiently for continued success. People are still shopping, just differently. In fact, one-
quarter of Americans spent more money while social distancing.
So just how do you succeed in the "Improv Era"? "Don't keep to the status quo by repeating what you've been doing,"
Dubow advises. Consumers also want to have confidence in a product before they buy, and they want to buy from people
they trust. In addition, a recent study by De Beers Group, the world's leading diamond company, says that shoppers are
looking for gifts that have more "meaning" and that communicate how important and valued the recipient is to the giver.
Flowers and plants are personal gifts, and they are perfect fits for this trend.
Shoppers are also getting accustomed to new technologies such as electronic payments and touchless transactions.
ey want convenience and speed; their goal is to get in and out as quickly as possible, so investing in all the latest
technologies you can afford is crucial (or you might just get left behind!).
trend 1:
IMPROV ERA
t
