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April | 2021
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2021Garden Trends Report
e e
reset reset
great great
Celebrating 20 years of spotting trends in the green
industries, Garden Media Group (GMG), a boutique
marketing and public relations firm based in Kennett
Square, Pa., has unveiled its "2021 Garden Trends Report,
'e Great Reset.'" e report offers a peek into what will be
trending in horticulture this year and beyond.
How the world will change post-COVID-19 remains to be
seen, but Katie Dubow, president of GMG, says one thing
is for sure: We are in the middle of "a great reset." "is is
the biggest opportunity our industry has been given to
reboot, recharge and rebuild," she proclaims. "What are
you, as retailers in the green industry, going to do with it?"
According to GMG's 2021 report, there will be many
changes in the floral industry and other segments of
the green industry, but one overarching shift will shape
many of them: Collective Action. It's not just the global
community connecting; the magnifying glass is on
communities that are banding together more than ever.
" You may have seen this in your community, online or
in real life," Dubow says. "But the shift in community
collective is fundamental and powerful. And flowers and
plants are tools for building more resilient and connected
communities and neighborhoods. We're seeing neighbors
getting to know each other, helping each other and being
available to each other."
Here are four trends that GMG says will shape the future
of the flower, plant and other green industries this year
and beyond.
By Garden Media Group
This is the biggest opportunity our industry has been
given to reboot, recharge and rebuild." — Katie Dubow
"
