R E A D O N L I N E floristsreview.com
R E A D O N L I N E
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Delilah, of Stolen Magnolia in Brooklyn, N.Y., positions
her business on spirituality. Customers can order
international faith-themed arrangements and enjoy
events like guided meditations and even weekly tarot
card readings.
ink it through: What's your business all about? Why did
you start it? What other talents or skills can you inject into
your flowers? If you're hitting a brick wall, ask friends what
they think you are good at. It's often the thing that comes
easy to you and that you undervalue!
Product Extensions
Sometimes the easiest pivot is really a small sidestep.
Several florists found ways to serve customers and
increase their per-ticket orders with line extensions this
year. Michler's expanded their usual bouquet deliveries
into larger gift crates filled with high-ticket wines and
champagne alongside their blooming staples.
"People wanted to send higher-priced items because they
couldn't travel home to share experiences" Michler reports.
"ey were missing celebrations, like university graduations,
and wanted to send big, beautiful messages with
champagne." e results are captivating gifts customers
clamored for.
Top: Michler's greenhouses allow customers to browse in any weather.
Below: Michler's gift boxes include celebratory wine and flower pairings.
