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Michler's Florist has been serving
Lexington, Ky., for more than 130 years.
Robin Michler is the fifth generation
managing this local landmark. While their
floral and gardening segments held strong in
2020, Robin noted an uptick in their on-site
café business, by more than gardeners.
"Everyday garden plants have to compete
with the big-box stores," Michler notes.
"Instead, we've created a café within a garden
that reaches an audience bigger than we
would have attracted with just plants."
Michler's is currently restoring two other
greenhouses in addition to the one used
for the café. "Soon, more customers will
be able to shop and dine among tropicals
and blooming plants in the chill of winter,"
Michler informs. Michler's went from being a
place to shop to a place to escape, providing
a truly premium customer experience.
Right: Micher's landscaped show gardens draw
customers seeking a visual escape. Below: Michler's
Café allows customers to shop and dine in a verdant
space.
