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fl owers they purchase at supermarket fl oral departments, so why not show them how to do it properly and get them excited about creating their own fl ower arrangements? E-commerce Development ere is no doubt that fl ower shops with a solid online strategy did very very well last year. at will only keep accelerating as more and more people buy fl owers online via websites, mobile apps and other marketplaces. If you still have an outdated cookie-cutter website that looks like everyone else's, there is no way you will stand out from the pack. You must take a good hard look at what you are forcing your customers to use to shop online with you, and you must invest in the future. is is not an easy or cheap decision, but it is imperative if you are to keep up with the rest of the fl ower world. e best fl owers shops spend way more on their websites each month than they spend on rent. ink about that when deciding on a budget. is is an investment in your future, so take it seriously ; every one else does! YouTube YouTube is so powerful right now that it is bound to replace television as we know it today. e ability of this platform to educate and entertain is unmistakable at this point. If you don't have any videos about your shop or your brand on YouTube, you are greatly missing out on a whole lot of free traffi c that can drive new sales to your shop. Your ability to use YouTube as a way to brand your fl ower shop and drive more leads is within your grasp at this point. You do not need to have a big budget and/or a professional fi lm crew to do your own videos. People are more interested in unique content related to the fl ower business by local providers. How about a video showing your wedding work in action? Maybe show the whole process from start to fi nish. How about the most interesting fl oral designs you create each week? e ideas are endless once you put your mind to it. It is also well known that your search-engine results are directly aff ected by your presence on YouTube. e more videos you post about your fl ower shop, the higher you will rank on Google. e single most powerful thing you can do to help your rankings is post one unique video each week on a regular basis. You will be amazed at the results after a few months. about the most interesting fl oral designs you create each week? e ideas are endless once you put your mind to it. It is also well known that your search-engine results are directly aff ected by your presence on YouTube. e more videos you post about your fl ower shop, the higher you will rank on Google. e single most powerful thing you can do to help your rankings is post one unique video each week on a regular basis. You will be amazed at the results after a few months. become a member of Become a VIP member of Florists' Review and receive our monthly PRINT magazines, access to our new members- only Facebook group where we share free marketing templates to help you grow your business! FloristsReview.com R E A D O N L I N E fl oristsreview.com R E A D O N L I N E 59

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