60
March | 2021
I
n my business, I help companies create plans that deliver measurable
results by focusing on the critical points that get those companies'
customers to do their marketing for them. I 've worked with great clients
and brands all over the world , including Disney, Nike, Singapore Airlines and
the NYU Clinical Cancer Center. Great brands aren't successful by accident;
they work at it. And they know a few things that ever yone should know for
their bottom-line success.
cu omer magic
Turning Customers into Brand Advocates: Part I
By Susie Pecuch
Service