work ing on projects in a contract scenario.
My career never involved geing a job and
moving through the ranks; I enjoyed the
variety of consulting. Some people would say,
"aren't you freak ing out that the job will be
finished in a month?" But no, I loved coming
in, mak ing a difference and then moving on
to something new.
So I was doing contract work on a specific
project in the digital marketing sphere and
was deciding what to do next. It was just
a mi x of timing and really look ing back to
how I was helping my clients and how much
they needed. I k new I had a lot to offer. I was
mak ing a big difference—but I wanted to
do it full-time and grow beyond just myself.
I wanted to have more of an impact. at's
what it came down to. Once I made up my
mind, I hit the ground running. We had a
dozen clients within a maer of weeks and I
thought, "yes, I can do this."
Where did you get that initiative?
I would say that I was born with it. Even as
a k id I was strategizing and mak ing money
on lile businesses. I was always encouraged
by my parents, but I would say that as long as
I can remember I enjoyed creating my own
employment.
How was it making the transition
from consultant to employer?
When you're a consultant you're the one
doing the work, and in control of that work.
When you hire people you lose some of
that. ere were times when that made me
uncomfortable. I have high standards, so
what I've done with my company is only hire
senior level developers. eir experience and
expertise means I don't have to micromanage
their work. I k now I can trust my team.
When you were coming through the
ranks, did you ever experience gender
issues?
None at all. When people talk about
technolog y being male-dominated,
"dominate" is not a word I would personally
use. Yes, there seem to be more males, but
I've never felt impacted by that. I've never felt
that because I'm a woman, people will take
advantage of me, or will take me less seriously.
FROM LEFT: Sara in Canada. Hiking in the Canadian Rockies. With friends, Krystle and Michael.
Sara and her boyfriend Donnie in the Great Smoky Mountains.
My company is like
my child. I think it's a
sign of the times.
"
"
58 | GRAVITAS MAGAZINE GravitasMag.com
