Erin
CIGICH
C E O
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C L I C K B O O T H
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S A R A S O TA
As a mom to two lile girls, Erin is accustomed
to juggling a variety of roles, and she manages
to pull it off with agility and grace.
I understand that you're a
Florida girl.
Yes, I was born and raised in Florida, and
lived here all my life. I went to school at the
University of Florida, so I bleed orange and
blue. I was so excited to find an opportunity to
stay in Sarasota. All my professors said I'd have
to be in New York or San Francisco to really
make my mark, but I wanted to stay local. So I
was happy to find Clickbooth.
When I inter viewed there were only 10
employees, but the founder was so passionate
about the business model. Our model is that
advertisers actually pay for leads or sales
instead of impressions. It was a natural fit
and made a lot of sense. I graduated in 2007,
which was at the beginning of the downturn
in the economy. So to find an advertising
model that advertisers were shiing their
budgets to because they k new exactly what
they were geing seemed like a great place
to be. It was certainly a leap of faith, but ver y
exciting at the same time.
You literally made your way through
the ranks. What skills did you bring
to the table?
I think that probably the big thing for me
was that I never felt something wasn't in
my job description. We started out small,
so there was a lot of opportunit y to have
your opinion in all different pieces of the
business. I definitely tried to learn from
ever y single person. So I was not afraid to
ask questions—I wanted to understand
ever y thing.
Visit GravitasMag.com to hear
the full interview embedded
into the digital edition.
Taking risks and seeing potential in the future is part of Erin
Cigich's makeup. Behind her disarming smile is a serious
drive to push boundaries and explore possibilities—not just
with her company's current partners, but also in building new
relationships in the tech marketing world.
52 | GRAVITAS MAGAZINE GravitasMag.com
