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GRAVITAS MAGAZINE GravitasMag.com | 21 TECHNOLOGY Goodbye Google Historically, Mozilla's Firefox browser comes automatically bundled with Google as its default search engine. A five-year deal between Mozilla and Yahoo has changed that. Firefox is now opting for Yahoo's search engine instead, and it has led to the largest decrease in Google's market share since 2009. is comes in unison with rumors that Apple is considering ditching Google as its default search engine on the iPhone's web browser. According to e Wall Street Journal, more than half of U.S. mobile traffic in December came from the iPhone's browser. If Google loses this chunk of market share, it could be disastrous for the search giant. TECHNOLOGY Alternate Reality Augmented reality (AR) provides a live view of an environment that has been created by computer-generated input. is concept has made it possible to enhance our surroundings with additional information through wearable technology, mobile phones and other devices. Many experts agree that AR is the next logical step in our already tech-dominated lives. However, this concept isn't without controversy. Opponents argue the computer-generated images could used for dubious endeavors such as pornography. While it's still unclear how far this concept will be taken, there are many innovative startups using the technology in a thoughtful way. Here are the top 5 new companies to watch. Sayduck Sayduck allows users to envision furniture in their homes by placing a physical marker on the floor in the desired location and selecting furnishings that come to life in the place of the marker. Sayduck.com ResolutionTube ResolutionTube's focus is to more efficiently solve any problems that technicians may run into on the job by instantly connecting them with experts who can see the issue and guide them through the solution. ResolutionTube.com Waygo Waygo is an app that uses optical character recognition to instantly translate menus, or any printed text, written in Chinese simply by aiming a phone at the foreign text. Way cool! Waygo.com Layar is startup creates layers of digital information, such as photos, video, and sound, on top of physical objects. e concept changes the way that we experience printed content turning it into an interactive experience. Layar.com Innovega Innovega is an eyewear startup that created a pair of enhanced contact lenses which allow users to take advantage of supernatural focusing abilities and a pair of glasses which allow for virtual screen projections. Innovega.com e surging U.S. dollar is creating a triple threat to American businesses, and the effects will be felt globally. Almost half of all revenue from American corporations listed in the S&P 500 comes from Europe and Asia. e corporate strategy changed during the Great Recession when companies shifted expansion abroad to garner new consumers and foster faster growth. Now the strength of the U.S. dollar may signal a strong economy here at home, and corporations are feeling the pinch in their wallets. e cost of American-made goods becomes more expensive and costs of doing business overseas become more expensive. e effects are already being felt in most major industries, including tech giants like Apple, Microsoft and Google; pharmaceutical companies like Bristol Myers Squibb and Pfizer; as well as the hotel chain Hilton, navigation maker Garmin, and electric car maker Tesla. And it doesn't look like the rising dollar will fall soon. Analysts expect the dollar to continue to gain growth against the euro and Japanese yen. ECONOMY Dollar Up Profits Down IN THE KNOW

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