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64 | GRAVITAS MAGAZINE serve as outlets for individuals with narcissistic tendencies; places where they can get recognition, respect, and praise, most reports on social media describe them as places where blame, insult and ridicule are more common than the sort of positive feedback that the narcissistic individual craves." But of course, not all publicity is bad publicity, even when it's online self- promotion. Mfuko explains that older women love social media for the sense of community it creates, and the ability to stay connected with friends and family worldwide. She also adds that social media is a great way for women to expand their businesses, in the most personable way possible. "Women are very much in touch with the opportunities that exist through social media to grow a successful business or personal brand." She adds, "is group is in the marriage and family stage of life as well, so that plays a big part in the activity of the 30+ crowd. e ones who are most successful are the women who can seamlessly blend the personal and business aspects of social media together in a graceful and honest way." In association with social media, the rising popularity of reality TV has also played a roll in promoting narcissism as we have begun to place more value on celebrity culture, wealth and appearance. Reality star, Kim Kardashian, is arguably one of the most self-absorbed celebrities to date. Making her breakthrough to fame by starring in a, well, not so professionally made film, or tape if you will, Kim has made the Kardashian name into a household brand that has brought her and the Kardashian family into the spotlight. Although most people are still not exactly sure why Kim has remained so famous, it is clear that her stunning looks, physique and her alleged plastic surgeon have played a factor. And you better believe that she is collecting every red cent from America's obsession with the Kardashian brand. Most recently, the reality star announced that she will be releasing a book with all of her selfies, entitled, Selfish. Yes, this is happening in real life. e 352-page book will include posted photos of the "reality" star as well as some never before seen shots. In a recent interview with People Magazine, she shared, "I mean, every girl takes pictures of their ass in the mirror. I might share some of them." e book is set for release in April 2015. But it doesn't stop at the Kardashians. When it comes to reality TV, we can't forget the vanity, catfights, cursing, tossing prosthetic limbs, otherwise known as the Real Housewives series. While it is expected that the majority of women cast for the shows will be rich, a bit arrogant, and perhaps self- enflated due to their seven figure bank accounts and luxurious lifestyles, has their behavior encouraged narcissism among women? Apparently, no. ey seem to only be encouraging it amongst themselves. It's hard to ignore the behaviors of the Housewives. Take for example Ramona Singer from the Real Housewives of New York City. Her high priced fashion cries for Pinot Grigio and other list of demands is captivating on screen, but seems to lack zeal with fans of the show. e Real Housewives of New York City's Facebook page has well over half a million 'likes' and hundreds of comments pertaining to Ramona alone. While she is praised for her sexy physique, most fans seem to be fed up with her attitude on the show, calling her 'obnoxious,' 'a nightmare,' and 'horrible.' It's clear that while these Narcissism is clinically defined as extreme selfishness, with a grandiose view of one's own talents and a craving for admiration.

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