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Gravitas Fall14

Florists' Review Media Group has served the global floral in study for over 124 years.

Issue link: http://floridahomesmag.uberflip.com/i/403858

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GravitasMag.com | 43 " " We had so much in common in terms of philosophy and vision. working with the other departments and making a plan come together. Most of all, I love seeing results for the clients. KP: Definitely results. It's so exciting to be part of a sold- out home opener or mobbed grand opening. what campaigns are you most proud of? We are proud of all of our work. After our first full year in business, we won a slew of Addy's (our industry trade association awards) including two Best of Bay! And by "slew" we mean more than any other ad agency! at's pretty cool to us. which is your favorite to date? TY: Check out the adorable ad in this magazine we did for Donte's Den. KP: Or the amazing spread for the Mall at UTC! (Opening October 16th, just in case you didn't know!) How do you balance your personal/family and professional life? TY: It's hard to do but you just make it work. KP: Having an AMAZING husband! I seriously couldn't do it without him. He made a lot of sacrifices when our son (now 14) was little. But I try really hard now to have a better balance – but I also don't make apologies when I can't. Sometimes work comes first – and sometimes life does – that's why it's called balance. Photography by Alex Stafford Continued

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