30
B January | 2024
AFTF 24
30
is trend, with its nod to sustainability, can elevate the retail
flower experience, inviting customers to embrace the beauty of
the everyday through thoughtfully crafted and visually stunning
arrangements not available in mass-market flower stalls.
"Rootful" root
sculptures by
Zena Holloway
London, England
Floral Design:
Brittany Murray
The Flowerslinger, Fayetteville, Ark.
Photography: Doug Murray
"Rootful" root dress by Zena Holloway
London, England
'Queeny Lime Blush' Zinnia
Photo courtesy of
Johnny's Selected Seeds
