Presenting

24 B January | 2024 AFTF 24 24 A rvo, meaning midday, draws its inspiration from the energy of Y2K-era fashion, reimagined by a rising generation of young designers and consumers now hitting their stride as young professionals. Practitioners of this style excel at creating a rule-set remixed to be entirely their own, informed by the disruptive-most trends of days gone by. Although the "Arvo" aesthetic is visually polarized, it is essential to keep in mind that this look is designed to be as enjoyable for consumers at home as it is for floral designers to craft on the workbench, with its free-spirited use of color and composition. e essence of "Arvo" can be channeled into a multitude of colors and is not meant to be harnessed into a single focal color. However, to simplify visualizing the "Arvo" trend, we have chosen an opaque pink-to-red analogous color palette to illustrate this new school of thought. To transition from monochromatic to analogous, one will notice restrained reaches outside the pink and red range of colors, to neighboring hues such as near- white powder pink of Ranunculus, orangy coral peonies and rich fuchsia Phalaenopsis orchids. A defining trait of this trend, in stark contrast to the late 2010s and early 2020s, is a newfound embrace of negative space. Grandiose and imposing blocks of densely packed flowers, formerly dominant as "flower walls" in the luxury wedding space, have given way to multimedia environments of densely packed pigmentation. Flowers now have the space to be seen individually, playing important roles in the overall visual landscape, akin to notes in a song. Key ingredients in these compositions go beyond flowers, bringing lots of cleanly hemmed draping, ribbons, candles, streamers and feathery plumes. For fashion-forward wedding clients seeking a rock- and-roll attitude, the "Arvo" trend sets the tone of happy rebellion in an explosion of color. Bridal bouquets defy traditional shapes, welcoming the creative exercises long practiced by floral designers dueling on the competition circuit. Anticipate long tablescapes adorned with low table arrangements accented by flowers of stem length placed individually. Aligning with the spirit of appreciating what was underappreciated by previous trends, "Arvo" professes its love for red hybrid tea roses, bubblegum-hued carnations, lively Gerbera and silky satin ribbons, all in a radical declaration of affection. More than any other application, we believe the "Arvo" trend shines brightest when making space to integrate everyday flowers into the fabric of life. With its emphasis on creating a low barrier to entry through the use of affordable flower types, scalability to smaller vases, and enticing colors that grab at consumers. is trend is all about celebrating the young and the restless, turning every space into a rock-star venue. It's not just a trend; it's a flower-powered rebellion, and we're all invited to join the party. Trend 2 ARVO Floral Design: Ross Jenkins, Bloom Boy/Thank You, Baby, Melbourne, Australia Photography: Griffin Simm Photography; Styling: Tyler Hawkins, Ty Designs/Thank You, Baby

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