Florists' Review Media Group has served the global floral in study for over 124 years.
Issue link: http://floridahomesmag.uberflip.com/i/1513797
18 B January | 2024 AFTF 24 18 Embark with Florists' Review on a journey into the future of floral trends across North America, drawing inspiration from the perpetual passage of time. is year's "American Floral Trends Forecast" derives its creative spark from the special moments that can be savored daily, from the early morning dawn to the quietude of midnight and beyond. Within this report, we unveil five all-new trends—"Matutine, " "Arvo," "Postmeridian," "Evenfall" and "Ante Meridian"—each encapsulating the essence of a specific time of day, promising versatility that can be adapted into a range of flower business types. Modeled after distinct times of the day—early morning, noontime, afternoon, evening and late night—each trend sources inspiration from its unique context, offering myriad possibilities for creative adaptation. To illuminate these emerging trends, Florists' Review gathered the brilliance of industry leaders, including retail florists, studio florists, suppliers, flower breeders, flower farmers and educators. rough their insights, a vibrant tapestry of creativity unfolded, with each trend capturing a distinct facet of floristry. Whether challenging conventional norms, starting a rebellion of colors, embracing the power of mood or harnessing energy through the language of flowers, flower professionals can anticipate a transformative landscape in the approaching year. e kaleidoscopic array of "Matutine," "Arvo," "Postmeridian," "Evenfall" and "Ante Meridian" trends promises an exciting evolution within the flower industry. Each trend not only reflects the changing tastes and preferences of consumers but also mirrors the industry's collective yearning for innovation and beauty. In the coming year, floral designers will have the opportunity to revel in a tapestry of trends that captivate the imagination, infusing their creations with diverse inspirations drawn from the rich palette of time itself. Anthologized and written by Tonneli Grüetter An exploration of five major trends influencing floral design this year. AMERICAN Floral Trends Floral Trends Forecast 2024 AMERICAN FLORAL TRENDS FORECAST 2024 Special thanks to our sponsor