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Florists' Review - January 2024

Florists' Review Media Group has served the global floral in study for over 124 years.

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14 B January | 2024 FLORIST SPOTLIGHT YB: Believing in oneself and avoiding comparisons, both within and beyond the industry, is crucial. It's easy to fall into the trap of thinking others are more successful or talented, which can be incredibly stressful. In this era of abundant information and references, it's common to feel overwhelmed rather than inspired. Initially, finding one's own style can be uncertain, and drawing inspiration from other designers is fine, as long as it doesn't lead to replication. Experimentation is key, which will lead to discovering what resonates most within us. Also, remember that flowers are our medium of expression, and no arrangement or creation will be the same when infused with passion, creativity and love. is is how we cultivate our distinctive viewpoint and make our mark. It's also vital to take pride in who we are and what we do as floral designers and artists. We're not just beautifying spaces; we're integral to events, bringing joy, light and vibrancy through our work to those who experience it. at's why we must think outside the box and dare to do things differently. Travel, and push your boundaries. Don't settle for the first idea; seek beyond. And this is paramount: Seize every opportunity fearlessly. Never underestimate your potential, and stay attuned to trends. Continuous learning is key. Read, watch videos, enroll in courses and workshops, connect with fellow professionals, and build a robust network. Embrace every relationship with your colleagues; sharing and learning from one another is invaluable. FR: What advice do you have for floral designers starting in the industry?

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