Presenting

32 B January | 2024 32 I nspired by the beautiful tapestry of an evenfall sky, casting dark shadows in opposition to radiant hues of peach and coral as the sun gracefully retreats, this trend draws its inspiration from our earthly canvas, painted with the ethereal glow of a fleshy peach-hued rose. "Evenfall" celebrates the beauty of the fading day as the richness of night unveils itself in the gentle embrace of nature's palette. Before the luminaries at Pantone announced it, our expert panel of floral trend predictors called it first. In 2024, consumers will be longing for the warmth and comfort of "Peach Fuzz" (Pantone 13-1023), a luscious, soft pinkish-orange hue. In the floral space, we will see this manifest as an appreciation for fleshy-colored roses such as 'RP Moab', 'Quicksand', 'Maple Syrup' and other similarly hued roses, moving away from the ghostly gray tones that commanded attention in recent years. To help these focal flowers shine, florists may heavily employ seasonally available garnet-hued blossoms such as tulips, Anemone and sweet peas. In the "Evenfall" trend, foliage will be used sparingly and with meticulous intention. Vessels will be kept out of focus, in harmony with the overall design of a flower composition. Glazed neutral- finish vases with a low profile and open mouths will serve as excellent choices for designers wanting to harness the full romantic allure of this look. To seamlessly adapt the "Evenfall" trend for retail flower arrangements, it's essential to prioritize the lush and comforting hue variations of "Peach Fuzz," Pantone's "2024 Color of the Year," which is poised to dominate consumer preferences this year. If premium garden roses may be unsuitable for everyday designs, consider alternatives such as hybrid carnations, Lisianthus, and tulips available in this warm color range. Enhance focal flowers with seasonally available gem-toned blossoms such as Ranunculus, Alstroemeria and spray roses, to create contrast. In line with the "Evenfall" aesthetic, keep the focus on the flowers, but employ foliage that adds mass and interest such as red/brown Galax and variegated green/red/brown geranium leaves. is approach ensures that your everyday arrangements not only embody the romantic allure of the "Evenfall" trend but also arrive as a cost-effective visual delight, ready to infuse warmth into the recipient's space. For event florists, the "Evenfall" trend is set to grace luxury weddings with an intimate and sophisticated ambiance in 2024. In anticipation of warmer sensibilities taking center stage in this wave, we urge you to begin reserving 'RP Moab', 'Quicksand', 'Maple Syrup' and other similarly hued roses now. Weddings of all sizes will witness an infusion of warmth through the heavy use of historically meaning ful flowers such as Dahlia, sweet peas, tulips and Ranunculus. Foliage will play a supporting role, covering mechanics on floating and suspended chicken wire installations, allowing the focal flowers to exude their romantic allure. Vessels, selected with precision, will feature soft and Trend 4 EVENFALL AFTF 24 Floral Design: Gilberto Espinoza Freihoff, Dogwood & Fir, San Diego, Calif.

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