36
December | 2023
Design
36
Design
Floral design,
photography and text
by Nita Robertson,
AIFD, CFD
A MODERN AND YOUTHFUL
APPROACH TO ARRANGING
A DOZEN RED ROSES FOR
VALENTINE'S DAY.
Wow your customers this
Valentine's Day with a creative
approach to an arrangement of a
dozen roses. Many consumers don't
know there are alternative ways to
arrange roses beyond the traditional
vase arrangements, so this design
provides an opportunity for you to
off er a more artistic, contemporary
and youth-appealing option.
is concept is also extremely
versatile: e design can be
presented as a wrapped bouquet
or placed into a vase, and it can
easily expanded upon (and upsold!)
with the addition of a stem or
two of orchids, a plush bear with
arms wrapped around the vase, or
even a valentine adornment (or an
engagement ring!) in the center. Did
you know that Valentine's Day is the
most popular single day for couples
to get engaged? ( e Christmas
season, specifi cally Christmas Eve
and Christmas Day, however, see
more engagements, collectively).
The heart-shaped armatures can
be prepared in advance, providing
a beneficial jump-start to the
design process, and hand-tied
bouquets are among the fastest
types of designs to construct.
As you can see, this design idea
offers many positive attributes
and assets, so make a sample
design, along with an upgraded
version or two; photograph them
beautifully and promote them on
your website and social media
platforms; and get ready for
overwhelming customer response.
Young-at-heart
R
