Presenting

30 Feature December | 2023 [ y u Tulip Festival Amsterdam March 21-May 12 Amsterdam, Netherlands tulipfestivalamsterdam.com "Tulip Festival" is a showcase tour of blooming tulips at 85 locations throughout Amsterdam, including public areas of the city, the tulip gardens at Keukenhof, the gardens of the city's museums and hotels, notable buildings in the city center and various districts of Amsterdam, and the outdoor tulip fi elds of fl ower farms outside of Amsterdam. On April 20, don't miss the 77th "Flower Parade" (Bloemencorso Bollenstreek)—the Netherlands' equivalent of the "Rose Parade." All displays in public areas are free to enjoy while tickets are required for admission to some museum gardens and other events. p SAF Congressional Action Days March 18-19 Washington, D.C. and Arlington, Va. safnow.org/events-education At the Society of American Florists "Congressional Action Days," fl ower-industry professionals walk the halls of Congress, talking face-to-face with legislators, sharing priorities and lobbying for various issues affecting our industry, including agricultural labor reform and duty-free fl owers. They also get a rare up-close and personal look at the nation's capital and the inner workings of government. During this year's event, Farm Bill renewal negotiations will likely be front and center on Capitol Hill and will be at the top of the list of SAF's legislative asks. i v p DUOlogue by EMC April 10-12 Miami, Fla. europeanmastercertifi cation.com This intensive three-day workshop from European Master Certifi cation—where creativity meets business—is tailored specifi cally for retail fl ower businesses and will combine the latest trends in color, fl owers and design styles with cutting-edge business strategies for maximizing profi ts (pricing and sales techniques); marketing and creating a signature brand; distinguishing your product offerings in a crowded marketplace; and much more. [ ] u v i h RHS Chelsea Flower Show May 21-25 London, England rhs.org.uk/shows-events Perhaps the most famous fl ower show on Earth, the inimitable "RHS Chelsea Flower Show," produced by The Royal Horticultural Society (RHS), features showstopping horticulture and garden designs, glorious fl oral displays, peerless exhibitors and exclusive shopping. It's defi nitely a bucket- list experience. z y ] u i p v Floriexpo June 5-7 Fort Lauderdale, Fla. fl oriexpo.com "Floriexpo"—formerly known as the International Floriculture Expo—is a business-to-business fl ower industry trade show focused on connecting fl ower industry suppliers with high-volume buyers (both mass market operations and independent retail fl ower businesses) as well as providing the entire industry with world- class education, hands-on learning and unparalleled networking opportunities. Product categories represented include fresh cut fl ower and foliages, blooming and foliage plants, containers, plush, balloons, care and handling, technology and everything in between. Special events include a "Flower Naming Ceremony," honoring an industry icon, and the "Iron Designer Competition." u y i p v Slow Flowers Summit June 23-25 Banff , Alberta, Canada slowfl owerssummit.com Created by Debra Prinzing, PFCI, founder of the Slow Flowers Society, "Slow Flowers Summit" is a conference for creative professionals, thought leaders and pioneering voices in the progressive Slow Flowers community. Designed to stimulate curiosity, examine conventional assumptions, and explore conscious and ethical practices in the fl oral industry, both speakers and attendees will share progressive ideas, connections and inspiration during two days during American Flowers Week.

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