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Ursula Gunther, AIFD, CFD, EMC
fl eursDC; Washington, D.C.
Social Media:
Prepare your content, and have it
scheduled and ready to go before
you get too busy.
Early Ordering/Early Delivery:
Encourage your regular customers to
order early! Maybe offer free delivery
or a free add-on as an incentive
for orders placed for delivery on or
before the 12th, for example.
Email Marketing:
Email your customers to present
your Valentine's Day offerings
and to remind them to order early.
Get them to think about your shop
before they start searching for
other gift ideas online.
Google Ads:
Boost your budget for February to
increase exposure for your shop in
internet search results (ads.google.com).
Multicolored Roses:
Red roses are a Valentine's Day staple
because they symbolize romance
and love, but promote other colors
of roses—perhaps as one of your
shop's holiday specials—which are
often cheaper than red, leaving you
a bigger profi t margin.
"Designer's Choice":
Create and promote "Designer's
Choice" arrangements that feature
beautiful but nontraditional
Valentine's Day fl owers and color
combinations, to help you
navigate your fresh fl oral supply
and avoid substitutions.
Ursula Gunther, AIFD, CFD, EMC
fl eursDC; Washington, D.C.
Marketin Tip fo
Valentine' Da
