23
Valentine's Day
Inspiration
By Nita Robertson, AIFD, CFD
For the upcoming Valentine's Day, which, in 2024, will be on a Wednesday,
we want to help inspire you to develop artistic unique designs that appeal
to your customer base while giving that wow factor..
e winning designer will be featured in featured in an upcoming issue of
Florists' Review. We thank everyone who submitted their work!
WINNER
Annie Hull
Ash + Lily Floral Artistry
Truckee, Calif.
ashandlily.com | @ashandlilyfloral
Valentine's Day holds a special place
in my heart because it was my first
introduction to the craziness that
f lorists experience during certain
times of the year. Over the last three
years, I have honed my design aesthetic
to help me stand out among other
f lorists in my area, which, I have learned,
includes contemporary, playful and
structured designs. I absolutely love
the garden aesthetic, but it's when I
stop trying to replicate that style that
my creativity shines.
