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Florists' Review - December 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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48 December | 2023 48 Business for everyone to reference, full of inspiration photos and a list of all the pieces that need to be made, along with assignments—who he wants to create each piece. Matthew "Coach" Blind, a fellow traveling freelance f loral designer, finds this to be the best approach: "I think freelancers can do their best work when the clients really trust and empower them to know the full vision and scale of the event. Don't give them just recipes; give them the full proposal each bride sees, including prices, so that they can adequately fulfill the full vision of the event." Whatever way you want to go about it, if you're informing your freelancers of what your expectations are before they arrive, it' ll ensure a much more successful event. 2. DELEGATION AND WORKFLOW ARE KEY. If you have a crew of freelancers, you can foster a teamwork mentality by being clear with delegation. We're all part of the same crew, so leaving it up to the freelancers to divvy up assignments can lead to an awkward workfl ow. It's best to either appoint a point person at the start of the job or clearly delegate which freelancers are on what crew. Once you develop relationships with freelancers, delegation comes much easier. As a freelancer, you must know your strengths and weaknesses so that you can empower yourself and your client to place you in the best position to perform at your best. 3. LOCATION, LOCATION, LOCATION. One of the most daunting things about walking into a shop, studio or design facility is having no idea where anything is. If you have a new designer coming into your shop, it's important to inform him or her of where to find simple items. Clearly labeling drawers and placing frequently used tools and mechanics in clear bins on shelves are great ways to organize not only your own staff but also incoming freelancers. This ensures that freelancers won't waste time with endless questions or trying to find items. This may seem like a no-brainer, but this is essential to ensuring clarity and a healthy workflow. 4. WHERE WILL I BE WORKING? In the vein of location, communicating in advance about where an event is taking place is a game-changer for If you have a crew of freelancer, you can f ter a teamwork mental y by being clear w h delega on. If you have a new d igner coming into your hop, ' important to inform him or her of where to fi nd imple e . Myrtie Blue; Fort Walton Beach, Fla. Myrtie Blue; Fort Walton Beach, Fla.

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