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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 61 Extra Features and Video Online FloristsReview.com R E A D O N L I N E 61 Marketing Gift Baskets It is important to let customers know that you offer these special, highly personalized gifts, and constant, consistent marketing is the key to success in this category. Make it easy for customers to shop online, by phone and in store by showcasing all the options you offer—in your store and on your website and social media. Be sure to display samples of all your baskets in a dedicated area in your store, and create a section on your website featuring beautiful photos and descriptions of your collection. Do the same for your social media and email marketing. Be sure to highlight customization options and upgrades, to increase your sales, and offer multiple price points for each basket in your collection, to attract shoppers of all budgets. Showcase bundles that pair a holiday arrangement or plant with a gift basket. Show consumers what is possible because most won't know until you show them! Research the demographics of your existing customer base as well as clients to whom you would like to sell. at means identifying the types of people, organizations and businesses in your area that have the strongest potential to buy your gift baskets, as well as their lifestyles, preferences and discretionary spending ability. Large companies are great targets because they often have a consistent need for gifts year-round, for both employees and clients. e trick is to get your foot in the door with them. Schedule in-person sales calls, and take printed materials and samples of your gift basket collection (leaving a food or snack basket behind for employees to enjoy). Also, don't miss the opportunity to showcase your flower and plant gift options as well as your weekly office flowers program and holiday decorating services during these sales call. Customers love customization—business customers, especially—so during your presentation, offer to design custom gift baskets for each company that coordinate with the company's identity—gift selection, colors and so on. Offer to tag the baskets with the company's logo, and suggest that the company provide branded items for you to include in the baskets you will be creating for them, such as drinkware, apparel items, small tech devices or novelty items. You could even suggest that a company supply branded tote bags, cooler totes, or small backpacks or duffel bags for you to use as the "baskets." With a professional approach and presentation, you will likely get a few orders from at least some of the companies you visit—which will give you the opportunity to build their trust and, hopefully, become their preferred provider of gifts. "Bonjour" LeBox Gift Collection Viola Floral Los Angeles, Calif. "Merci" LeBox Gift Collection Viola Floral Los Angeles, Calif.

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