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Florists- Review - September 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 59 Extra Features and Video Online FloristsReview.com R E A D O N L I N E 59 Custom gift selection from Stems Brooklyn Brooklyn, N.Y. It is important to research and explore gift-basket suppliers to find products that speak to your target market—and there are many great ones. For example, burton + BURTON, in Bogart, Ga., carries baskets and gifts, mugs, "shelf-sitters" for practically any occasion and holiday, and much more. ey also sell hundreds of items to create gift baskets, such as shred, basket bags, cellophane and ribbon. "Our most popular items to include in gift baskets are mugs, figurines and shelf-sitters with sentiments for different occasions," shares Kacie Carswell, marketing manager at burton + BURTON. Also search for local and regional- themed or produced products. "Local/ regional" gift assortments are always winners. Look to local artists, soap makers, candle makers, chocolatiers; the list goes on. Look for products that are unusual and distinctive and that will differentiate you from the national gift-basket companies.

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