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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 55 Extra Features and Video Online FloristsReview.com R E A D O N L I N E 55 Storage For another evergreen path to profit, consider offering decoration storage services during the off-season; in fact, many clients will expect you to offer this service (and may not choose your company if you don't.) is service can extend to client-owned items, as well. Although storing clients' seasonal décor can result in incurring additional expenses if you don't have adequate space in your existing facility—rent/mortgage, utilities, insurance, fixtures, etc.—it can also generate additional revenue. Just be sure to adequately charge for storage service, either as a monthly billing option for clients or by including an annual fee in your decorating contracts. Be sure to include all storage terms and conditions in your contracts, and make sure all stored inventory in covered by your insurance policy. If you need to rent or buy a warehouse, select a secure and climate-controlled storage facility that has adequate space and organization systems to ensure efficient storage and easy retrieval. Consider, also, if you will need additional storage fixtures or inventory processes here. By considering these logistical needs and implementing effective strategies, you can ensure smooth operations and provide exceptional services to your clients. If you are not already offering holiday decorating services, or if it's too late for you to consider diving into this segment this year, start planning immediately after the first of the new year. It will take some time to develop a holiday- decorating division for your business, but professional services is a growing market category and one that can be well worth your time and efforts. Insurance Check with your insurance agent or broker to ensure that you have adequate liability insurance to protect not only your merchandise, supplies and team members (especially temporary contract/freelance workers) but also your clients' personal property (structures and possessions) in case of accidents, damages and, yes, thefts. is is especially crucial when providing holiday decorating services, which requires you to work in or on other people's property. Ask your insurance professional about Errors & Omissions coverage (also known as Professional Liability insurance), which is generally used for risks and accidents that happen through the professional services a company provides, such as holiday decorating. Another thing to ask your insurance professional: Do your team members need to be surety bonded? Client Communication Whether working directly with a homeowner, through an interior designer or in partnership with a business venue, it is essential to plan ahead and set clear expectations. Maintaining efficient communication with your clients to provide updates on project timelines and to address questions they may have proactively will set your business up for success. Before beginning a job, set a clear plan, and let your clients know how you will be contacting them—and the best way for them to contact you. When doing this, ask your clients about their preferred method of communication and contact—email, text messages or phone (the first two offer greater flexibility in being able to send communications to clients in the early morning and late evening/night). Waste Management Determine how you will handle waste materials such as packaging, old decorations and cuttings. To maintain a professional white-glove appearance, break down as much packaging as possible prior to arriving on site, and take any other waste with you; never impose on a client to dispose of or recycle your trash! Familiarize yourself with recycling programs that are available in your area for items such as trees. Emphasize to your team the need to reduce waste and breakage during tear-down strikes.

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