48
September | 2023
48
Build your storefront window
displays on varying levels, and utilize
the entire expanse of your window(s).
Remember, you are trying to capture
the eyes of consumers walking and
driving by your shop, and that means
creating displays that work up close
as well as from a distance. No one
driving by will notice a collection
of small items in a store window.
e purpose of window displays is
to draw consumers into your store
where, hopefully, your in-store
displays will entice them to buy not
only items for themselves (items
they never knew they needed or
wanted until they saw them in your
store!) but also gifts for others.
And, don't ignore decorating the
exterior of your store. Design a
grand, festive, welcoming entrance,
and, if you live in a moderate climate
and have the sidewalk space, create
product displays outside, as well.
Keep in mind that your storefront
displays will likely have some
serious competition from other
businesses in town, but you are the
decorating expert, so dress your
window and exterior to impress
and awe. For some inspiration,
check out the annual "Chelsea in
Bloom" public flower display in
London (chelseainbloom.co.uk,
click on "Participants & Voting"
and "Archive"). Yes, we're aware
that this event is held in the spring,
but many of the design ideas are
applicable to all seasons.
Don't ignore Don't ignore
decorang decorang
e exterior e exterior
of your of your
store. Design store. Design
a grand, a grand,
fesve, fesve,
welcoming welcoming
entrance. entrance.
NOTE
Regardless
of
whether
you
reside
in
a
non-snowy
part
of
the
world,
don't
be
afraid
to
create
a
snowy
background
because
it
is
part
of
a
familiar
backstory.
