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R E A D O N L I N E
23
By Nita Robertson, AIFD, CFD
T
he wreath business is big business. But has your company
fully tapped into this popular niche? Consumers are shopping
for creative fresh, permanent and dried wreaths all year long,
but especially for the fall and winter seasons. So, if you haven't
done so already, start planning a wide-ranging collection
wreaths for the upcoming holidays now.
On Instagram, #wreath currently has more than 3.5 million tagged photos.
From dried wreaths to the heartfelt floral poetry of sympathy work to holiday
décor, there are endless opportunities to market wreaths to your customers.
We are excited to present the winners in our first-ever wreath design contest.
We asked floral designers to submit photos of their favorite wreath designs,
and we received fabulous entries from more than 40 florists from across the
globe. We hope these designs will give you inspiration for the upcoming fall
and winter holidays, as well as for every day.
Our finalists' designs are featured on these pages, and the winner will receive
a four-page feature in an upcoming issue of Florists' Review. ank you to all
who entered, and congratulations to our finalists and winner.
For information on upcoming contests, visit floristsreview.com.
WINNER
Marie van Hulsentop
van H acres | Farm Florist
Langley, B.C. Canada
vanhacres.com
@vanhacres
van H acres | Farm Florist van H acres | Farm Florist van H acres | Farm Florist
