Florists' Review Media Group has served the global floral in study for over 124 years.
Issue link: http://floridahomesmag.uberflip.com/i/1506811
welcome Kindest regards, Jules Lewis Gibson President & Creative Director Florists' Review Media Group T his sentiment resonates strongly with me when I think of Florists' Review. We have this extraordinary opportunity because FR's first publisher, Gilbert Leonard Grant, recognized a need 126 years ago. Every month since then, FR teams have striven to create content that inspires, educates and challenges florists to build better and more rewarding businesses. Across the pond, in England, someone fulfilled a similar need more than six decades ago when Flora magazine was created. Today, Flora is a beautiful quarterly publication celebrating floral design, most recently edited by renowned British educator and floral artist Judith Blacklock. While the paths of the two publications have often crossed through the years, I am thrilled to announce that those paths have now merged: Florist's Review Media Group has acquired Flora magazine. We are honored by the opportunity to expand our reach and assist more flower professionals. As the industry adjusts to the new norms after the whiplash years of the pandemic, I believe this is one of the best times ever to be in the business of flowers. Floral design is respected as an art form today, more so than ever. e abundance of flower choices available to florists today is astounding, and business owners can connect with customers in ever more creative and direct ways not possible even 10 years ago. ere are so many exciting, innovative ways to earn a living in flowers today, from retail storefronts, studios and homes to flower trucks and pop-ups—the opportunities are practically endless. FR is dedicated to helping florists of all types and sizes find their niche and thrive. Brush off the naysayers and move confidently toward your dreams. We will be here with you every step of the way. Remember, the tree you plant today may offer much needed shade to someone in the future. September | 2023 "Someone is sitting in the shade today because someone planted a tree a long time ago." — Warren Buffett