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September | 2023
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Business
something—often something
they didn't realize they needed or
wanted until they saw how much
money they could save. In addition,
holiday special deals attract new and
returning customers throughout the
season (think about Kohl's extremely
lucrative "Kohl's Cash" program).
First, for shoppers who are already
in your store, you could hand a
flier or coupon to all—regardless
of whether they make purchases
or not—that details all your special
deals (but that assumes they will
care enough to read it, so make it
exciting and enticing). Perhaps the
flier or coupon could feature for a
discount or a special gift like a small
box of chocolates, balloons or even
two or three extra "premium" flowers
on a future purchase—or even the
current purchase.
It could be as simple as spending
$100 and getting something extra
for free—discount, upgrade, delivery,
etc. e point is, the more a customer
spends, the more of a discount or
premium you can offer—but, always
keep in mind your need to make
a profit. Keep the discounts at
workable and profitable levels.
More on that in a bit.
How about a contest or frequent
drawings of some kind? Because
you are always striving to generate
repeat business, you could do
weekly drawings for prizes that
could include a floral gift for a later
holiday, a reduced fee for a workshop
you are hosting or a lovely spring
arrangement delivered in January,
to chase the winter blues away.
Whatever the prize, remember that it
should be for them to take advantage
of at a later date of their choosing.
You could You could
do weekly do weekly
drawings for drawings for
prizes at prizes at
could incde could incde
a fral gift a fral gift
for a ter for a ter
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