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Feature
September | 2023
Designs for commercial entities are also
trending toward less traditional Christmas
with Santa Claus décor. "Many properties
choose to remain neutral in their décor so
as to include all cultures," Anderson notes.
"Often, we use colors that highlight the existing
décor or a neutral white and/or silver wintry
theme as opposed to traditional red and green,
Santas and candy-cane-types of looks."
So how do floral decorators provide for clients
who expect and want some Santa and reindeer
cheer? "Most will have me decorate small areas
with a traditional look, for children's areas or
events, etc., but, in my experience, traditional
looks are rarely the main focus," Anderson shares.
Many florists also say the effort to create
sketches, mood boards and/or photos of what
you can produce helps clients consider your
services. Don't assume that they know what
you can do, and visuals can tell the story.
ORGANIC AND
WOOD OBJECTS
Nostalgia remains a strong trend for this holiday
season; perhaps it is a desire for home, hearth
and harmony. Ford says that when he canvassed
the Dallas and Atlanta markets during buying
trips earlier this year, he bought tons of wooden
ornaments and decorations. "Beiges and browns
create an organic look, along with dried materials
and pine cones," he says.
"e affordability and availability and varied
selections of décor also make the nostalgia
trend popular," adds Daica Skrobala, owner
of Polycarp Flowers in Summit, N.J. She is
decorating trees with wooden ornaments
and cozy textures in garland. It could include
wooden ski chalet ornaments lining a mantel
or wood sleds welcoming guests outside the door.
You can also incorporate wooden toy soldier
nutcracker dolls—brought to life in Tchaikovsky's
e Nutcracker ballet, another holiday classic—
that are most likely in a trunk somewhere.
ey will be popular this season.
burton + BURTON
Ford Flower Co.
