30
Feature
September | 2023
As many as 80 percent of Americans
who celebrate Christmas use
artificial trees today, and the
$1 billion annual market for
faux trees has been growing by
4 percent per year. Additionally,
garlands are also available in a
range of faux versions.
"e romance of a fresh tree is
beautiful, but they are very unsafe
and dirty," says Jim Osburn,
co-owner of e Bridgehampton
Florist in Bridgehampton, N.Y.,
noting that the faux versions are
not only recyclable but visually
attractive. Furthermore, you
can always add fresh greenery
and flourishes to any faux item,
to elevate the overall design.
A wreath or garland becomes
an expression of art when fruit,
ornaments and/or colorful ribbon
are added. Styles can be simple,
elegant, traditional, modern,
boho or dramatic.
Dried flowers also should be in
your repertoire because many
clients appreciate long-lasting
items. Also offer several color
waves of poinsettias.
In anticipation of how busy they
will be during the holiday season,
some florists say they earmark
several hours a week to prepare
bows in a variety of colors and
ribbon types to have on hand,
as well. Using luxurious ribbons
in holiday décor is an easy and
surefire way to differentiate
your design work from that
of your competitors.
Some traditions will always
remain for holiday décor, but
here are some 2023 trends to
consider, offering even more
design possibilities.
Regina Gust Designs
Regina Gust Designs
