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Florists Review - July 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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34 Feature July | 2023 SPECIAL CARE SPECIAL CARE for Summer Flowers for Summer Flowers ummer provides a host of seasonal cut fl owers to expand the palette of fl ower colors and forms. Many summer fl owers may be available locally, so wholesalers and retail fl orists are encouraged to establish relationships with local growers where products may be purchased and picked up at the farms or possibly delivered directly without shipping costs. Because freshness is so important, it's best to obtain these fl owers right after cutting rather than buying them from markets where they might have been subjected to higher temperatures and less-than-ideal conditions. As with any cut fl owers, growers may need to use special treatment solutions to avoid ethylene damage and prevent premature leaf yellowing. Retail fl orists should become familiar with locally grown fl owers and learn the best method of optimizing vase life. Let's look at 10 of the most popular summer fl owers and how to care for them. • Allium off ers fl owers in white and blue-purples, with fl owers lasting 14 to 20 days, depending on the species. Growers should treat these fl owers with an anti-ethylene product because they are sensitive to ethylene. It is best to use a holding solution (low-dose fl ower food) for optimum vase life. Allium is sensitive to cold temperatures and, therefore, should be held in a fl oral cooler at 36 F to 41 F for no more than three or four days, or their vase life will be reduced. • Celosia should be harvested when the fl owers are just beginning to open. For initial hydration, plain water is fi ne, but it does not hold the fl owers for long periods. Retail fl orists should use a fl ower food solution. Vase life may exceed two to three weeks if fl ower food solution is used (with or without fl oral foam). S

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