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Florists Review - July 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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30 Feature July | 2023 Other organizations that off er opportunities to connect with the growing community are Slow Flowers (slowfl owers.com/ event) and the Association of Specialty Cut Flower Growers (ascfg.org/events). ere is a synergy that happens when fl orists and farmers align and walk the fi elds together. ey learn from each other about seasonality, how products grow and how designers want to use their products. Farm visits forge dialogue and community. Connecting fl ower farmers with fl orists to celebrate the abundance of American-grown fl owers is a natural fi t during July—the month of extolling the virtues of everything American. July, however, is just one month, and there are 11 other months during which we can celebrate locally and American-grown cut fl owers and foliages. Beth Caldwell Photography

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