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Florists Review - July 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 25 Now more than a movement, consumption of cut flowers and foliages produced in the U.S. is a way of life for many florists and consumers alike. By Kelly Shore Petals by the Shore and e Floral Source J uly, the month that is the celebration of America and all things homemade and homegrown, also provides our flower community with an opportunity to focus on American-grown flowers and foliage. July is "American Grown Flowers and Foliage Month," recognized by the U.S. Congress with a special resolution celebrating the industry for the economic and cultural impact that America's cut flower and foliage farmers provide. And it falls right at the height of flower season. For one month, in all 50 states—from Alaska to Florida and Maine to California—the entire country is in bloom. With nearly 7,000 cut flower and foliage farms across the United States, there are farms in every state, contributing to American communities, families and cultures. As the past few years has evidenced, we have seen a resurgence of interest in the source of food and fiber, production, buying "local," and supporting community producers and economies. So, too, is the case with domestically produced flowers and foliages. From farmers markets to flower farms, the interest in sense of place and buying local or American is on the upward trend. Consumers are interested in knowing about and even seeing the sources of the products they purchase. Images taken by Beth Caldwell Photography at a "Field to Vase Dinner" sponsored by Certified American Grown.

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