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R E A D O N L I N E
15
ive floral décor for outdoor
events enhances the natural
beauty of the surroundings,
creating a sublime ambiance
for the guests. However, there
are many things to consider
when planning flowers for the outdoors,
especially during the summer months.
It is important that you, as the florist, take
weather and location into consideration
and make the best choices for your
designs—and inform your clients about
the realities along the way. Key to this is
knowing how different flower types perform
outdoors in your area as well as employing
important steps that will help you execute
your outdoor florals with confidence and get
great results.
In Chamberlain, S.D., Patience Pickner, AIFD,
CFD, PFCI, SDCF, owner of e Picket Fence, does
many outdoor weddings and events, and she has
several tips for creating the longest-lasting outdoor
florals. "It's all about selecting the correct mechanics
and the proper product," she advises. "Knowing which
botanicals hold up well in your area of the country is key.
Dried and preserved botanicals, of course, are amazing to
incorporate into designs, and I also like to 'color enhance' certain
foliages sometimes, not only for added interest but also to provide
extra durability."
Tips and tricks for executing beautiful outdoor floral décor
By Nita Robertson, AIFD, CFD
Alfresco Flowers
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