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R E A D O N L I N E
13
Christina Yan
Bellevue Floral Co.
Napa, Calif.
bellevuefl oralco.com
@bellevuefl oralco
is was a fun challenge that gave me the
opportunity to design outside of my usual color
palette and preferred fl ower types. e boxes were
so fun to open, and after seeing the rainbow
palette, I knew that I would need to lean into color
blocking, to ensure that the display looked modern
and cohesive. I also decided to utilize only what
I had on-hand in the studio, so I used my
merchandising shelves as the structure for this
foam-free installation. I think this installation
would make for a fun seating-chart display
in an event setting.
Jennifer Reed
Jennifer Designs
Mullica Hill, N.J.
jenniferdesignsevents.com
@jenniferdesignsevents
Photography by
Allison Bast
Bast Brothers Garden Center
@alliebast
When I opened the boxes of Certifi ed American Grown
fl owers, with every new stem, I kept saying "wow"! I wanted
this installation to be sustainable, and I wanted to show-
case each type of fl ower and foliage individually while
allowing each to blend softly into the next. I used every
fl ower in the boxes, and it was the perfect combination.
It was a treat to work with so many amazing fl owers from
four incredible U.S. fl ower farms. We left the installation up
for a couple of days, for shoppers and staff at Bast Brothers
Garden Center to enjoy and take photos in front of.
