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59 on a niche than to go overboard and off er a huge variety of items. Be sure to focus on products that already fi t in with the other products and services you provide. Don't spread yourself too thin—because being all things to all people is exhausting! Focus on the aspect that defi nes your business—what you enjoy most, what piques your interest—and look for products that dovetail with that. WHAT PRODUCTS WORK BEST FOR YOUR BUSINESS? Googling "private label products wholesale" will provide you with a dizzying array of products from which to choose. So, how do you decide which products are best for your private label? First, do market research. Analyze the customers who buy from you, and determine what they're most attracted to. Do the same on your social media analytics, to get an idea of your audience demographics. en, keep track of requests from your customers. Are there specifi c products they keep asking for? If so, they might be worth carrying. You might also supply a limited stock of whatever products interest you—a "test fl ight" of a nonlabeled products— and let people know you have them via your customer newsletters and social media and by adding them to the front page of your website. Straightforward choices for private-label products for fl orists could include a curated line of permanent botanicals and/or a "private" collection permanent botanical designs and fresh fl ower arrangements, houseplants, terrariums and products for cut fl owers. ese items could include glass, ceramic and pottery containers that the fl orists would collaborate on with the manufacturer or artist, as well as fl ower arranging and gardening tools—and much more. Get creative, consider your consumer and marketplace research, and brainstorm with your staff . Other examples of private-labeled goods that could work well for fl orists include collections of spa, health and beauty items; home décor items, such as candles and other home fragrances, essential oils and holiday ornaments; and gourmet foods and utensils, which are always customer favorites. FINDING SUPPLIERS AND PRINTERS Make a list of manufacturers that provide quality products, then contact them to fi nd out if they off er private labeling. Find out what their minimum orders are, as well as their production schedules and capacity, so that you can be well stocked during busy times like holidays. Order samples from the manufacturers to see how the products look, feel and taste. If you've ever shopped online, you know how something on a webpage can be a lot diff erent in real life. You want to choose products that consumers will want to spend their hard-earned money on. Preview the samples to some of your customers, to see what their reactions are. 59 You might also supply a limited stock "test fl ight" of a nonlabeled products— the samples to Other examples of private-labeled goods that could work well for fl orists include collections of spa, health and beauty items; home décor items, such as candles and other home fragrances, essential oils and holiday ornaments; and gourmet foods the samples to some of your customers, to see what their reactions are.

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