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R E A D O N L I N E
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LITTLE TOUCHES CAN
MEAN THE MOST
Sometimes the best private labeling can
be done with your own special designs. "All
our fl ower arrangements are our 'signature'
designs, so our No. 1 private label is just
what we do every day with our Tipton &
Hurst designs," Hurst says. "We don't use
wire services. Our specifi c, curated designs
are unique and available only from us."
Tipton & Hurst's Mother's Day
arrangements are often named after
mothers. "My mother-in-law, Katherine,
passed away just a few months ago, so we
named an arrangement 'Ms. Katherine,'"
Hurst shares. e company also has
named arrangements and plants for long-
time employees. It off ers a "Jean Anne"
orchid and a "Gernice" arrangement, both
named for loyal, long-time employees.
"Our customers really respond to that,"
Hurst continues. "It's all connecting with
local people, and it has meaning. I saw Jean
Anne's son the other night, and he said,
'I can't tell you how much I appreciate
this. My entire family loves going onto
your website. e only thing we send are
Jean Anne orchids.' To this day, people
comment about it to him. She worked
for us for 35 years, so everyone knew her."
If you can do special things like this with
your inventory, it's much more than a sweet
gesture. It might not necessarily add to the
bottom line, but that's OK. It's all about the
small things—every day and in every way.
Your order is typically made and delivered to
you within two to three weeks.
Our minimum order starts at one case. Our candles
are sold in cases of 12. We offer two fragrances
per case. This allows you to customize your
premium candle line without having to order
high minimums with just one fragrance.
velavidawholesale.com
PRIVATE
LABEL BY
VELAVIDA
PRIVATE
LABEL BY
VELAVIDA
'Ms. Katherine'
'Ms. Barbara'
