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Florists' Review - June 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

Issue link: http://floridahomesmag.uberflip.com/i/1500429

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 61 LITTLE TOUCHES CAN MEAN THE MOST Sometimes the best private labeling can be done with your own special designs. "All our fl ower arrangements are our 'signature' designs, so our No. 1 private label is just what we do every day with our Tipton & Hurst designs," Hurst says. "We don't use wire services. Our specifi c, curated designs are unique and available only from us." Tipton & Hurst's Mother's Day arrangements are often named after mothers. "My mother-in-law, Katherine, passed away just a few months ago, so we named an arrangement 'Ms. Katherine,'" Hurst shares. e company also has named arrangements and plants for long- time employees. It off ers a "Jean Anne" orchid and a "Gernice" arrangement, both named for loyal, long-time employees. "Our customers really respond to that," Hurst continues. "It's all connecting with local people, and it has meaning. I saw Jean Anne's son the other night, and he said, 'I can't tell you how much I appreciate this. My entire family loves going onto your website. e only thing we send are Jean Anne orchids.' To this day, people comment about it to him. She worked for us for 35 years, so everyone knew her." If you can do special things like this with your inventory, it's much more than a sweet gesture. It might not necessarily add to the bottom line, but that's OK. It's all about the small things—every day and in every way. Your order is typically made and delivered to you within two to three weeks. Our minimum order starts at one case. Our candles are sold in cases of 12. We offer two fragrances per case. This allows you to customize your premium candle line without having to order high minimums with just one fragrance. velavidawholesale.com PRIVATE LABEL BY VELAVIDA PRIVATE LABEL BY VELAVIDA 'Ms. Katherine' 'Ms. Barbara'

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