52
May | 2023
Business
TIPS AND INSPIRATION FOR ELEVATING
THE EXPERIENCES THAT CUSTOMERS
WILL HAVE WITH YOUR BUSINESS
TO AN UNRIVALED LEVEL
By Melinda R. Cordell
How To
Provide
"Five-star"
Customer
Service
P
roviding extraordinary service
is crucial for building a loyal
customer base and growing your
business. But there's more to it than
understanding your desired customer
experience and embracing a culture
of exceptional customer service.
Shep Hyken, CSP, CPAE, is the
CAO (Chief Amazement Officer)
of Shepard Presentations in St. Louis,
Mo. As a global authority on customer
service and customer experience
(he has worked with more than
1,200 organizations, ranging from
"Fortune 500" companies to small and
medium-sized businesses, to help
them improve the customer service
experiences they provide) and the
bestselling author of eight books and
hundreds of articles on the subject,
Hyken emphasizes that every touch-
point matters—from how customers
are greeted when they walk through
your doors to how you answer the
phone. By creating a customer
service philosophy rather than just
a tactic or strategy, you can ensure
that your team will be aligned and
committed to providing unmatched
and uncommon service.
