50
May | 2023
Business
W
ith a brand
story in hand,
how do you
apply it? Nowadays, people
seem to think about social
media as the one-and-only
method of marketing a
brand. But what if your
audience does not live and
breathe by social media?
To reach those people, you
can tell your brand story in
a variety of more traditional
ways: direct mail, radio
or TV ads, newspaper or
magazine ads. Rather than
choosing just one method
and hoping like heck it
works, market your story
via multiple channels.
If you are looking for advice
on which social media
platform you should apply
your brand marketing, the
answer is simple: those
where you believe the
audience you seek is on.
For example, while
Facebook/Meta had its day
as the go-to de facto social
media site, its audience
today is an older one.
Younger consumers are
on TikTok, Instagram and
YouTube. And yet, Facebook
still has the largest monthly
engagement numbers of any
social media app—some 2.9
billion a month.
Others to consider
include Twitter, Pinterest,
WhatsApp, Facebook
Messenger, WeChat,
Snapchat and LinkedIn.
And to manage all of your
social media posts, use a
social media management
platform such as Hootsuite,
Buff er, Later, SocialPilot,
Sprout Social, Zoho Social,
MeetEdgar, Loomly,
Sendibile, PLANOLY
or something similar.
Remember your audience,
and then plan accordingly,
utilizing as many social
media sites as you dare. ey
can be paid-for marketing
campaigns or you posting/
hosting stuff for free. And
while we know that every
dollar matters, sometimes
it is prudent to spend
money to make money.
WHERE
TO APPLY
Remember
your audience,
and then plan
accordingly,
utilizing as many
social media
sites as
you dare.
