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Florists' Review May 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 21 What makes European floral art unique? First, let's explore what the European style of floral art is—if there really is such a thing. It is reflection, emotion and transmission, and what makes it different are all the differences. e European style is a mixture of the cultures of multiple European countries. French floral art is very different from German floral art, and the Belgian style is completely different from the Dutch style. Differences are what makes European floral art unique and give it its strength. e Scandinavian style is extremely interesting and current, in view of the period we are going through. e quantity of botanical materials is reduced to give this style more compressed, with a purity in the lines and forms. e choice of colors is also important. Everything is not mixed, and the links of colors are the basis (e.g., orange, salmon, old pink and pink). With materials, we like contradictions, such as mixing aluminum wire with natural willow branches, for example. In Germany, the basic materials are much more natural. Branches are chosen regularly, and botanicals are more related to the other materials. Respect of line is essential. It represents nature by nature; nothing is ever forced. It is true that German floral designers' work of structure can appear blander in terms of color, but they know how to put the flowers— shapes, colors and textures—in value. a maximum effect. It is a complex work that requires a good reflection before and during the realization. What differentiates European floral design is, of course, the choice of its forms, the way in which the flowers are worked. We can go from very tight work—a floral compression— to a floating and airy work with fluidity and blur. European floral design is a set of styles. European floral art can be so diverse, so surprising, but there are basic theoretical floral art styles (decorative, vegetative, linear, parallel, etc.), that we undeniably find in floral works. In Belgium, for example, we move toward a meticulous work,

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