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May | 2023
Business
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S
elling locally and regionally made products,
including unique artisan-crafted décor and
gifts, is a perfect match for almost any retail
fl ower shop. By supporting local and regional
artists, craftspeople and fl ower growers, you'll
be not only supporting your local economy but also
off ering your customers a range of specialty options
and, most likely, creating an additional revenue stream.
Today's consumers recognize the benefi ts of locally made
and grown items, and demand is higher now than ever
before. In addition, shoppers are often willing to pay a
little more for the perceived quality and benefi ts that
come with such products, including stimulating their
local economy and creating jobs while, often, providing
less of an environmental impact.
e "buy local" movement was gaining traction even
before the pandemic, but momentum has been building
even more since then. In fact, many Americans are
rebelling against the dominance of online retailers
and big-box stores, choosing instead to support their
local economies. As a retailer, you should consider this
expanding niche in your area.
Off ering locally
and regionally
crafted and
grown products
in your retail
shop can have
many positive
impacts—
including
increased sales
.
By Nita Robertson, AIFD, CFD
Bu Loca, Sel Loca
Stems Florist
