Florists' Review May 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Page 51 of 67

52 May | 2023 Business TIPS AND INSPIRATION FOR ELEVATING THE EXPERIENCES THAT CUSTOMERS WILL HAVE WITH YOUR BUSINESS TO AN UNRIVALED LEVEL By Melinda R. Cordell How To Provide "Five-star" Customer Service P roviding extraordinary service is crucial for building a loyal customer base and growing your business. But there's more to it than understanding your desired customer experience and embracing a culture of exceptional customer service. Shep Hyken, CSP, CPAE, is the CAO (Chief Amazement Officer) of Shepard Presentations in St. Louis, Mo. As a global authority on customer service and customer experience (he has worked with more than 1,200 organizations, ranging from "Fortune 500" companies to small and medium-sized businesses, to help them improve the customer service experiences they provide) and the bestselling author of eight books and hundreds of articles on the subject, Hyken emphasizes that every touch- point matters—from how customers are greeted when they walk through your doors to how you answer the phone. By creating a customer service philosophy rather than just a tactic or strategy, you can ensure that your team will be aligned and committed to providing unmatched and uncommon service.

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