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R E A D O N L I N E
47
T
here are many different types
of brand marketing, the
most common of which are
1) product branding, 2) customer
relationship management (CRM)
branding, 3) enterprise branding,
4) public relations (PR) branding
and 5) social media marketing.
You can focus on only one of those
aspects, but for our money, brand
marketing comprises on all of them.
To get started, here are 10 questions
about your business that you need to
define answers to, from Outbrain, a
media technology company.
GETTING
STARTED
1.
What are your
core principles
and values?
3.
What inspired
you to build
your business?
2.
What is your
mission
statement?
4.
What makes
you unique?
Z
a
Z
5.
What is
your internal
company culture?
8.
What do you want
to come to mind
when someone
hears your
business name?
10.
How do you want
customers to
describe you as
a company?
7.
What is your
professional
sense of style?
9.
How do you
want people to
feel when they
think of your
business?
6.
Why do you
want to offer
your products or
services to your
target audience?
